Reference NumberEph-Gp-0002Date1970-1988DescriptionThis collection consists of posters that were printed to advertise the weekly headlines of the New Zealand Truth newspaper. They were printed by News Media Ownership Limited, 23-27 Garrett Street, Wellington.History / BiographyThe NZ Truth was for many years one of the country's most colourful, controversial and popular newspapers. Launched in Wellington by the Australian newspaper publisher John Norton in June 1905, it employed a formula of radical politics and muck-raking that proved immensely popular.
The Truth stood out from the other New Zealand newspapers because it was overtly political and reported the unseemly aspects of life in immoderate prose. Under Robert Hogg, editor from 1913 to 1922, the paper was strongly socialist, but the Truth's politics moved right-wards in the 1920s after John Norton's son Ezra assumed control. Hogg was dismissed and the paper took a more conservative and populist line from which it never deviated. However the commitment to investigative journalism and exposing political corruption remained. The Truth grew in popularity although not respectability, circulation reaching about 240,000 copies a week in the 1960s.
Ezra Norton sold the Truth to a consortium of local businessmen in 1951. In 1978 Independent Newspapers acquired the paper and in 1982 they moved it to Auckland. Here the paper went into a sharp decline. Weekly sales were down to 12,500 when the paper was sold in 2007. In July 1988 the title of the newspaper changed to New Truth & TV Extra.External links